How to Build a Product or Service into a World-Class Brand
Al Ries
Branding.
Dubbed by many the “marketing buzzword” of the late ‘90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in...
The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others...
In 7 Steps to Fearless Speaking, communications consultant Lilyan Wilder will teach you how to cope with the panic, avoidance, and trauma of speaking as you give the gift of your convictions and...
Barbarians at the Gate has been called one of the most influential business books of all time, the definitive account of the largest takeover in Wall Street history. Bryan Burrough and John...
Black Holes of Time Management, Gaseous Executive Bodies, Exploding Careers, and Other Theories on the Origins of the Business Universe
Stanley Bing
A corporate mole's-eye view of the society in which we all live and toil, creating one of the most entertaining, thought provoking, and just plain funny bodies of work in contemporary letters.
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'Good to Great is about turning good results into great results; Built to Last is about turning great results into an enduring great company.' So write Jim Collins and Jerry Porras in...
Creating a great business plan is the first and most vital step to business success. Business Plans For Dummies, 2nd Edition, offers quick, easy solutions for all your planning dilemmas....
A shrewd businessman, an outspoken maverick, and a generous philanthropist, Ted Turner's story is the stuff of legend. But what drives him? Where did he get such a powerful will to succeed? What...
